Your business is meaningful. It provides support for the people you love and for the people it serves. You want to see it continue to provide that support beyond your lifetime.
Your legacy includes the work you do and how it supports your family, for many generations.
You aren't in business simply for the money, but for the impact you are leaving in the world.
You want to do things the right way and know that everything has been taken care of, without you being the one to do it all.
You appreciate guidance from a trusted advisor who gets it.